SEO vs PPC: Which One is Better for Your Business

Generating organic traffic is not so easy now days.You have to make your website SEO friendly so
that it can rank high in search results. High SERP (Search Engine Result Position) means high organic traffic will come to your website. There are two major options for webmasters to increase traffic to their website: SEO (Search Engine Optimization) and  PPC (Pay per Click)  advertising  programs. In this article we’ll discuss which is better for your online business.

SEO vs PPC: Which One is Better for Your Business

Let First Discuss About PPC:

PPC, which stands for Pay per Click, is a paid advertising program. The advertisers must need to pay some amount for every single click they receive to the advertising company like Google Adwords, Yahoo Search Marketing and others. When you setup your ads, they will start appearing in sponsored results on search engine result pages based on users search query. In that way you will get traffic to your site in a fast and easy manner.

SEO (Search Engine Optimization)

SEO is a long term process that takes time to get the results. By using proper SEO techniques you can rank your website in top results. You will be able to gain organic traffic which will be really targeted and absolutely free. If you can SEO for your website yourself then this is best way to be success in your online business. But if you are not aware with SEO strategies, then there is no need to worry. You can hire any professional SEO Services provider. Hiring SEO expert is onetime investment and in return you will get targeted organic traffic for long period.

Which One is better for you?

SEO and PPC both have their own importance. SEO can bring free organic traffic for your website where PPC is the best way to get instant result. Suppose if you want to promote any product for short time, then surely you can go with PPC. If you have budget and you are willing to pay to promote your business then no doubt you can go with PPC. But if you not want to invest money for long way then I recommend you to choose SEO for your business success because only SEO can bring decent organic traffic to your website.

Author’s Bio: This amazing article is written by Pradeep Singh, a 23 Yrs old professional Sr. SEO Executive, who is working for Sunrise Web Services in Delhi, a leading Web Services Company in India.
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